JoeNYC – New York City Tech – Computer Expert

Or at least the company that does there advertising is stuck in 2002. While riding home on the subway last night I took an in depth look at the subway car full of New York Times ads. They were promoting there “Digital Subscriber” model, where as a non-subscriber you only get access to 20 articles a month and as a subscriber you get to see all the articles.

Lets face it, if you are reading 20 New York times articles a month you would be bored to tears. The quality of the writing might be high, but I find much more compelling articles on cNet, Lifehacker, and ARS Techinca.

The point that I am trying to make is that somehow the New York Times is stuck in the old way of thinking, and that just does not cut it in the real world these days.

Check out these examples from the ad on the subway:

Are they trying to represent an interactive timeline on with a line, maybe they should have thought that one through, I think they are just making fun…

What the heck is a popcast? I hope that is a typo (sorry about the blurry picture)

I do not know why they insist on using http://www, it is not necessary, unless you are still using lynks or netscape.

I was walking by the underground construction on Houston and Lafayette, near the entrance to the subway. I was able to snap some pictures down to the subway platform. Here they are….

I was at the F train stop near near Prospect Park in Brooklyn.

It had train wheels retrofitted to the undercarriage that connected a pressure wheel to the actual rubber of the normal drive wheels.

Is that a muffler from a retrofitted propane system?

There was a generator, and a remote controlled jack hammer, (both on there own mini train cars) all attached…

It looked pretty hokey to me, plus it would be horrible to have to drive it a job site in some random spot in the NYC subway system…

I was heading home on the “B” train and saw the interesting doggy.

It was not obvious from across the train that the dog was not real…..

JCL